Happy Birthday Beyonce!
In honor of my favorite pop star’s birthday, I’d like to present the world with a prime example of why Beyonce deserves all the hype she gets. I’ve been getting more and more into the world of interactive video design for live productions through my job, and I have to say this Billboard performance blows all of her competitors out of the water.
Not only is her feminist message inspiring, her vocals pitch perfect, and her choreography incredibly athletic (she is as good as her backup dancers, if not better which is pretty rare)—on top of all this, the effort she puts into her visuals for music videos and live productions surpasses anyone else in the game.
I’ve said it over and over, what makes a great performance (or music video) is an obvious amount of effort. Beyonce doesn’t just stand up there and sing and dance (although she slays at both). She introduces an entire perfectly timed video installation along with her performance. The video design alone is an amazing piece of artwork, but the way it syncs perfectly to what’s going on onstage is something we just haven’t seen Top 40 pop. She must have had to practice for hours to get the timing right, and someone else must have spent months slaving over the animations. It totally pays off. Her insane choreography is 100% tight with the music. The music is 100% tight with the video element.
If you have an extra 15 min, what her Superbowl Halftime show, it will be the best 15 min of your life.SLAYAGE. BOW DOWN. (I get a little passionate sometimes, but rightfully so!!)